Lead Generation & Appointment Setting
Lead generation calls are made to identify prospects who are interested in your products and services.
A business's life blood is its prospects. Comprehensive up-to-date list and enquiries may offer some opportunity but they are not true prospects. Information necessary to truly qualify prospects is based upon answers to such questions as:
- Does the prospect operate in a market that may need your service or product?
- Do they currently use your product or service?
- Do they have a great enough usage to make winning the customer worthwhile?
- Do they fit the criteria that would make them a suitable customer for you?
- Who do they currently use?
- Are they happy with their products and services?
- When is the next purchase or when will the contract be reviewed?
Such information increases sales productivity and confidence, and gives directors a more detailed understanding of the company's markets.
Appointment Setting
Calls made to set appointments with genuinely interested prospective clients.
This is vital sales technique but generally neglected as most sales people dislike making cold calls. However, done well, it can be incredibly effective. We work closely with you to provide stress-free, smooth, consistent ongoing cold calls. We identify executive level decision makers and engage in conversation that establishes an interest in your solution, additional information and appointments to meet with your sales people were a genuine interest is established. This allows your sales people to do what they do best; meet with clients and discuss your business.