Customer Advisory Boards
A refreshing approach to Market Research
Do really know what your customers are thinking? Do you ever question their loyalty to your business? Is there more you could be doing to attract and retain your clients?
A Customer Advisory Board will provide the answers!
Combined Business Solutions Limited is experienced in facilitating independent Customer Advisory Boards (a session similar to a focus group). A Customer Advisory Board is an effective and inexpensive management tool that will give you unique insight into what your customers think, and point you towards new opportunities.
Customer Advisory Boards - Your Best Research Investment
Market research is a vital management tool. It can be used to reduce the financial risks inherent in marketing decisions, help predict consumer behaviour and identify the strengths and weaknesses of competitor products or services.
A focus group session is facilitated by an independent and objective moderator guiding discussion and asking key questions. A group consists of between 8-12 customers and runs for between 1-2 hours. Discussion topics are specified by you according to areas of the business that you wish to investigate. Customer Advisory Board can provide invaluable information for management to support decision making and retain customers.
You'll benefit from:
- Honest, unfiltered customer feedback
- Valuable information on important aspects of the business
- Key opportunities highlighted to better serve customers
- A concise report of findings compiled from rich qualitative data
- Support in responding to opportunities identified and improving customer satisfaction