Telemarketing Advice: How clean is your Marketing Data?
Most companies hold a customer database of some description and use this for marketing purposes. The problem that most businesses find is that maintaining this database can be quite time consuming and they tend to only look after and keep up to date with their key customer accounts.
Marketing data is estimated to deteriorate by nearly 40% year on year due to companies closing, decision makers moving on and so on. Meaning a lot of this marketing activity may be wasted time, effort and more importantly money.
Before spending another penny on marketing to your current database get CBSL Telemarketing to give your data a free health check. This will give you a more accurate understanding of how up to date your marketing data is. Even if you have an internal resource assigned to the task of keeping the database up to date we find that most databases are in need of some TLC of some description.
Further to this CBSL Telemarketing can provide cost effective data cleaning and customer profiling services. Our aim is to combine data cleaning and profiling campaigns with lead generation services so that, even from a data cleaning campaign, you can see some immediate returns on your investment.
For a FREE data health check and analysis of your needs contact our Marketing Manager Sam O’Prey on 01743 249 992 or email sam.oprey@cbslgroup.com to set up a meeting today.
CBSL provide telemarketing services across the UK from our offices in Shrewsbury, Shropshire & Manchester. For more information on our marketing services contact us today.
