Lead Generation through Telemarketing
Why you should consider telemarketing as a source of lead generation
With telemarketing you go directly to the industry decision maker to present your case, check the relevance and generate interest. Within one or two calls you could get your product or service noticed and in front of the people that matter.
Sometimes seen in a bad light (but see the questions and answers below) telemarketing can actually be a very effective way of generating sales leads for your business especially in the Business-to-Business markets. With good data and the right person on the phone telemarketing can get you in front of industry decision makers. When you consider this against advertising or PR, where there is no guarantee the decision maker will read the trade magazine selected for your advert or you could advertise with that same trade magazine for months before they notice and you make any return if at all. This meanstelemarketing is the more cost effective option.
You can easily monitor results, expenditure and return with telemarketing. For more information on this contact CBSL today.
Telemarketing does not only have to be about trying to book face to face appointments but it can be used for data cleaning, market research and brand awareness with the aim of generating leads from these processes.
Q: But isn’t telemarketing seen as a nuisance and interruptive marketing?
A: Not when it is done correctly with respect for the person you are telemarketing to. If you talk fluidly around your products or services, respect when the prospect is busy and only want you to send information then you will find that people are a lot more receptive to receiving a telephone call. In the business world people expect it.
Q: But what if my market is Business-to-Consumer?
A: Then consider the next two areas of marketing.
Special Offer – Free Telemarketing Trial
Ok here is our call to action!! If you are considering outsourcing some telemarketing, have a data cleaning or market research project then give Sam O’Prey at CBSL a call today.
We are currently offering new clients a FREE 1 day trial of our telemarketing services.
If you have a project in the B2B market place that you are considering using telemarketing to achieve the best results possible then please give us a call today to arrange a free one day trial.
