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News

Get Out Of The Country - And Grow!

Exporting is a good way to expand almost any manufacturing business. It will also work in a number of service-based industries. It can be done using an existing product range and simply extending product production output. It can open up new markets by targeting areas where there is no direct competition, or be used to reduce a dependence on domestic markets that are being oversupplied.

29th June, 2009 • more >

Finding Your Most Profitable Customers

Not all customers have equal value to your organisation. The 80/20 rule – that 80 percent of your sales come from the top 20 percent of your customers – applies to most small businesses.

23rd June, 2009 • more >

What your customers dislike!

Surveys of customers can be very revealing even indicating danger areas for your organisation. This article summarises findings from some recent surveys that show just what it is that customers dislike the most about their interactions with businesses.

15th June, 2009 • more >

Who Will Follow You Into The Business?

The day will come when you want to, or have to, leave your business. To make the transition to the next owner as smooth as possible, and to get the maximum return for yourself, you need to start planning now.

10th June, 2009 • more >

Businesses Increase Profit through Strategic Pricing

Profit improvement specialists the CBSL Group are holding a strategic pricing seminar on June 18th at Shrewsbury Football Clubs Pro-Star Stadium

9th June, 2009 • more >

7 Quick Ways to Stimulate Sales

Some ideas for stimulating sales have become marketing classics. They aren’t expensive, nor are they complicated, but they’ll work for almost any business and can be implemented with little more than your customer list, a bit of word processing...

3rd June, 2009 • more >

User Focused Online Marketing Strategy

Search Engine Optimisation & Marketing are buzz terms for most website owners and businesses looking to get themselves online. Done correctly it can reap great rewards and drive a lot of traffic to your company website. Far too...

22nd May, 2009 • more >

Mystery Shopper

We are always on the look out for more people to add to our database of mystery shoppers, much of this work can easily done in a town near you and the follow up work from home, provided that you have the right resources and self discipline to...

18th May, 2009 • more >

New pricing tool designed by CBSL

CBSL are pleased to announce the development of a new pricing tool designed to maximise your companies profits.

8th May, 2009 • more >

CBSL Pricing Seminar

After the success of our Marketing Seminar in April CBSL are proud to announce the next in our series of Seminars & Events. The seminar will be held at 5 pm on Thursday 18th June 2009 at the Prostar Stadium (Shrewsbury Town Football Club). Practical methods for developing a pricing strategy for your business

7th May, 2009 • more >

CBSL Marketing Seminar Tuesday 28th April 2009

The first of this year’s CBSL Seminars has been announced CBSL Marketing Seminar Tuesday 28th April 2009 Being held at the Prostar Stadium (Shrewsbury Town Football Club). The CBSL Marketing Seminar is the first of a series of Seminars being held by Shropshire based professional firm CBSL Group Limited.

19th March, 2009 • more >

Marketing Strategies That Don’t Hurt the Pocket

Marketing is something every business must do to stay in business. A little imagination will make your marketing work better and more economically. This is a selection of some cost-effective ‘tried and true’ strategies that work for SMEs.

18th March, 2009 • more >

Your Competitive Edge – Is It Time For A Revamp?

There are several ways to institutionalise competitive improvement in your business. First, there is customer feedback. Many successful business leaders say publicly that the best ideas for product and service improvement came from customers.

28th August, 2008 • more >

Branding For B2B’s

In the world of fast moving consumer products a proliferation of branding is often the way a major, or ‘umbrella’ brand, can manage its product mix.

25th July, 2008 • more >

How To Avoid Costly Payroll Mistakes

Payroll is at the heart of any relationship between employer and employee and mistakes are not only embarrassing, but sometimes costly. You need to work on this at two levels – setting up fair and transparent polices about pay, and setting up a system that minimises the chance for error.

23rd June, 2008 • more >

Making the Best Business Decisions

We always have the choice of making a decision using our intuition only. The primary advantage is that it’s quick, it’s over and you can get on with the next item on the agenda. The trouble is, without giving enough thought to some of the decisions you make you’re likely to have a higher percentage of bad decisions than if you took a bit more time and worked them through.

3rd May, 2008 • more >

Thinking Strategically To Define Your Vision

Most business owners have a vision for their enterprise but often lack the strategies that will enable them to realise that vision. The problem is usually a failure to think strategically.

21st April, 2008 • more >

Resolving Employee Conflicts

Intervening in employee disputes is a risky action and, often as not, ends up with the manager alienating both parties. A better way to proceed is set up a policy that will enable management to listen to any employee with a grievance, yet still encourage those with disputes to do everything they can to resolve it among themselves. This should be a formal policy, stated in writing and copied to everyone who is employed in the business. It should also become a part of employee orientation and be incorporated into the company’s policies and procedures manual.

11th March, 2008 • more >

Why Don’t Salespeople Perform?

One of the main reasons salespeople are often seen to be underperforming is that their companies don’t have an internal system or process for creating continuous improvement. Let’s look at how an organisation can really work at developing its salespeople.

10th February, 2008 • more >